Senior Creative driving brand transformation through strategy, AI-powered art direction, and integrated digital solutions.
Creative Leadership & Brand Innovation
Strategy + Stories + Design
Senior Creative Professional with 15+ years driving brand transformation for global companies, including Abbott, Novartis, Pfizer, Unilever, Volkswagen, DHL, LG, and Salesforce. Proven expertise in leading multidisciplinary teams to deliver strategic creative solutions that drive measurable business growth. Specialist in combining traditional brand strategy with cutting-edge AI-powered design to create distinctive market positions and compelling brand experiences that resonate with target audiences.
Portfolio Highlights
Lighthouse
Apotex
Capabilities
Brand Strategy
Approach brand strategy as the foundation of creative work, conducting deep research to understand brand perception, market position, and competitive landscape. Define clear strategic directions that guide design and communication decisions, ensuring every creative output delivers both immediate impact and long-term brand growth.
Brand Design and Identity
Craft distinctive, cohesive brand systems that not only differentiate businesses in competitive markets but also build strong emotional connections with customers. Expertise spans logo design, brand guidelines, visual systems, and brand evolution projects for established companies.
Graphic & Digital Design
Delivered high-impact design solutions across digital and print platforms, combining creative vision with technical precision. Proven track record of creating designs that achieve project objectives while maintaining brand consistency and user engagement.
Art Direction
Lead and inspire multidisciplinary teams to produce visually compelling stories and campaigns that balance artistic innovation with strategic goals. Experienced in directing creative workflows, mentoring design talent, and integrating various visual elements to achieve both creative excellence and measurable business outcomes. My approach also includes generative AI art direction, using tools like Midjourney and others, to explore new creative possibilities and produce unique, future-facing visuals.
Healthcare Comms
Experience in developing creative, strategic, and compliant campaigns for OTC and prescription products, blending medical accuracy with persuasive storytelling.
Brands I have worked for
Strategy & Creative Process
Process
Research & Discovery
Comprehensive analysis of brand positioning, market landscape, and audience insights to establish a strategic foundation. It combines competitive intelligence with emerging industry trends to identify unique differentiation opportunities.
Strategy
Business Analysis
Examine market positioning, audience behaviour, and competitive landscape to define strategic direction
Audience Research
Deep dive into customer preferences and needs to ensure authentic brand connections
Competitive Intelligence
Identify market gaps and differentiation opportunities for strategic advantage
Strategic Framework
Develop comprehensive roadmaps that guide all creative decisions and ensure market relevance
Creative Execution
Transform strategic insights into compelling visual concepts that embody brand essence. Integrate traditional design principles with AI-enhanced creativity to deliver breakthrough solutions.
Refinement & Delivery
Iterative refinement process ensuring creative output aligns with strategic objectives while maintaining artistic excellence and impact.
Senior Art Director & Designer driving creative and strategic growth for brands
I am a multi-skilled creative with extensive experience leading design, art direction, and digital initiatives across diverse industries. From managing creative and technology teams to launching ventures in Brazil, the USA, and the UK, I combine entrepreneurial vision with hands-on design expertise to deliver impactful, results-driven solutions. My career spans financial, marketing, retail, technology, and fine art sectors, giving me a unique perspective to solve complex creative challenges and elevate brand experiences.
Team Management
Led multidisciplinary creative teams while maintaining hands-on creative involvement to deliver strategic solutions for global brands
Cross-Industry Expertise
Delivered hands-on creative solutions across diverse sectors, including pharmaceuticals, technology, and consumer brands
Strategic Problem-Solving
Developed innovative approaches to complex marketing challenges
Entrepreneurial Vision
Launched and scaled creative ventures across three global markets
